I’m Deanna McAdams, a systems and operations architect and consultant for founders building businesses with no team or a very small one. I design the backend structure, marketing systems, and workflows that make the work easier to run and easier to grow.
Your operations, marketing, and workflows should reinforce one another. We look at the full picture together, clarify what is getting in the way, and shape the systems, decisions, and workflows that will make execution more consistent. Depending on the engagement, I may advise, design, organize, or help implement alongside you so the final structure fits how you actually work.
The day-to-day structure behind how the business functions, stays organized, and follows through.
Connected systems that help your message move from idea to consistent public-facing execution.
Practical workflow strategy that reduces repetition without making your business feel impersonal or overly complex.
Every engagement is custom scoped. We start with a 20-minute phone consultation, identify the real need, and decide which level of support makes sense.
I work with mission-driven founders, practitioners, nonprofits, and artists whose work is meant to do more than sell a service. Their businesses support healing, education, creativity, community, human growth, and care for the planet. I help build the structure that allows that work to reach people consistently without losing the values behind it.
Founders, real estate agents, CPAs, forensic accountants, sales coaches, and independent consultants.
Naturopathic doctors, psychotherapists, functional medicine practitioners, herbalists, massage therapists, estheticians, doulas, educators, and healing practitioners.
Visual artists, painters, muralists, creative directors, and independent arts organizations.
Outdoor education organizations, Indigenous preservation organizations, and mission-driven community initiatives.
For more than 14 years, I have worked across operations strategy, systems design, marketing execution, and launch management. I have helped service-based businesses build the infrastructure behind meaningful work, from founder-led practices to organizations generating $2M–$25M+ in annual revenue, including an Inc. 5000 coaching company.
Today, I partner with founders building lean businesses. Together, we create the operational clarity, connected marketing systems, and practical structure that make the business easier to manage without adding unnecessary complexity.
This is not about building a business that runs you. It is about building one that runs with you.
I bring a clear, steady approach to complicated work. We look at what is happening, find the actual problem, and build only what will make the next stage more workable.
Book a 20-Minute Phone ConsultationI bring both strategic distance and hands-on understanding to the work. That means helping you see the larger system, make the right decisions, and translate those decisions into processes your business can actually sustain.
What clients say about bringing more clarity, consistency, and workable structure into their businesses.
“Deanna took a complicated set of moving pieces and turned it into a system we could actually follow. The business felt more manageable almost immediately.”
“She sees the operational issue underneath the surface problem. Her recommendations are practical, clear, and built around how we really work.”
“Deanna helped us see where automation would genuinely save time and where a human touch still mattered. The strategy reduced repetitive work without making the client experience feel mechanical.”
“She created a clear workflow connecting email and social media, so marketing stopped feeling like a separate job I had to rebuild every week. I finally had a system I could maintain.”
These are the questions founders most often ask when deciding what kind of systems support they need and how we might work together.
No. Much of my work is designed for founders running businesses alone or with a very small team. The goal is to create clearer systems, make better use of the tools you already have, and reduce how much depends on you remembering or manually managing every step.
Done With You support includes strategy, system design, and guided implementation. We work through the decisions and build the structure together. Consulting is more focused on diagnosis, recommendations, planning, and decision support when you or someone on your team will handle implementation.
Implementation depends on the engagement. I may help organize platforms, create workflows, build templates, document processes, guide automation setup, or coordinate parts of the implementation. During the initial consultation, we determine which work makes sense for me to handle and what should remain with you or another specialist.
My work generally falls into three areas: business operations, marketing and communication systems, and efficiency or automation strategy. This may include project management, client processes, administrative workflows, compliance, websites, email campaigns, social media workflows, launches, tool selection, automation planning, and documentation.
Every engagement is custom scoped. I do not use standard packages because the level of strategy, implementation, and ongoing support varies from one business to another. After the initial consultation, I recommend a scope based on the problem, priorities, timeline, and amount of support needed.
We talk about what is currently difficult to manage, what you are trying to build, and what needs to change next. The call helps us determine whether the work is a fit and whether Done With You support or Consulting is the better approach.
Book a 20-minute phone consultation to talk through what is not working, what you are trying to build, and whether Done With You support or Consulting is the better fit.
Book a 20-Minute Phone ConsultationDone With You work is for founders who want more than advice but do not need a traditional agency or full-service operations team. We work collaboratively to design, organize, and implement the systems your business needs.
Your scope may include:
Each engagement is custom packaged around the project, pace, and level of support required.
Book a 20-Minute Phone ConsultationConsulting is designed for founders who need focused strategy, diagnosis, or decision support. You may already have someone implementing the work, or you may want a plan before deciding what to build.
Consulting may include:
You leave with clearer priorities, specific recommendations, and a practical next-step plan.
Book a 20-Minute Phone Consultation